Strengthening Water Security Through MAR Initiatives Posted on October 13, 2025October 13, 2025 by Divya Priya Previous Next As part of the Managed Aquifer Recharge (MAR) program, a series of impactful initiatives are being implemented to strengthen water security and encourage sustainable community practices across Pondicherry. Over 61 rainwater harvesting systems have been installed in public spaces, including schools and primary health centres. These systems allow rainwater to percolate into the ground, helping to replenish groundwater levels and ensure long-term availability of this vital resource for communities. Previous Next In addition to rainwater harvesting, the program has established 10 model kitchen gardens that showcase how native plants can thrive even with minimal water input. These gardens are sustained using greywater—water gently used from daily household activities—which is carefully recycled to nurture plants. This not only promotes sustainable water use but also demonstrates how everyday water can be transformed into a valuable resource, turning potential waste into a meaningful contribution toward environmental conservation.To support better water monitoring and management, 10 rain gauges have been strategically installed across Pondicherry, with plans for further expansion. Alongside this, a participatory survey of open wells and borewells is being conducted in Bahour, Soriyankuppam, Kuruvinatham, Kudiyiruppupalayam, Seliamedu, Irulansanthai, and Pooranankuppam. By involving local communities in data collection and decision-making, the program fosters awareness, ownership, and responsibility for sustainable water use.Through the thoughtful combination of rainwater harvesting, greywater reuse, and active community participation, the MAR program not only addresses immediate water needs but also builds a foundation for resilient, water-secure communities. It serves as a model of how local action, innovation, and sustainable practices can create lasting environmental impact and inspire communities to take charge of their natural resources for the future.
Strengthening Water Security through Managed Aquifer Recharge Posted on September 22, 2025September 22, 2025 by Divya Priya Previous Next As part of the Managed Aquifer Recharge (MAR) program, August marked significant progress in water conservation and community sustainability. Over 55 public spaces—including schools and primary health centres—have been equipped with rainwater harvesting systems. These systems capture rainfall and allow it to percolate into the ground, boosting groundwater levels and ensuring that local communities can rely on cleaner, more sustainable water sources in the years ahead.Adding to this effort, 10 model kitchen gardens were set up at various sites. These gardens showcase the use of native, climate-resilient plants that require minimal water. What makes them unique is their use of greywater recycling—the reuse of gently used water from washing and cleaning. Instead of being wasted, this water is redirected to nourish nutritious, local produce.Together, these two interventions—rainwater harvesting and greywater-fed kitchen gardens—demonstrate how small, practical changes can have lasting impacts. They not only strengthen water security but also encourage healthy food habits, promote biodiversity, and inspire communities to embrace sustainable living.Through MAR, we are taking steps toward a greener, healthier, and more water-secure future for all.
Marico Eco Campus Project – Turning Schools into Hubs of Sustainability Posted on August 14, 2025August 18, 2025 by Divya Priya Previous Next The Eco Campus Project is redefining what school campuses can be — not just spaces for academic learning, but dynamic models of environmental stewardship. In partnership with local schools, Marico has transformed 16 educational institutions into living laboratories of sustainability, where rainwater harvesting is both a practical solution and an inspiring, hands-on educational experience.The initiative addresses one of the most pressing issues in India’s urban and rural landscapes — water scarcity. By equipping each school with custom-designed rainwater harvesting systems, the project demonstrates how an accessible, low-cost technology can deliver significant long-term ecological and social benefits.A Tailored Approach for Maximum ImpactEvery system is custom-built to suit the unique size, structure, and needs of each campus, as well as the local rainfall patterns. Large rooftop catchment areas are fitted with gutters and downpipes to channel rainwater into advanced filtration units. These filters remove dust, leaves, and other debris, ensuring that the collected water is clean and safe for its intended uses.Once filtered, the water follows two main pathways:Storage for Daily Use – A portion of the rainwater is directed into underground storage tanks, where it remains available for essential non-potable needs such as gardening, sanitation, cleaning, and handwashing. This reduces the schools’ dependence on municipal or borewell water, saving costs and easing pressure on local resources.Groundwater Recharge – Excess water is diverted into scientifically designed recharge pits. These pits channel water deep into the soil, replenishing local aquifers and helping restore the natural water table — a crucial step in combating the depletion of groundwater reserves over time.Educational Integration – Turning Infrastructure into a Teaching ToolWhat makes the Eco Campus Project unique is that it is not just an installation — it’s an integrated learning model. Students are actively involved in understanding how the system works, measuring water collection during rainfall, and learning the science of hydrology, conservation, and climate resilience. Teachers incorporate these practical insights into science and environmental studies lessons, making sustainability a lived experience rather than a theoretical concept.The Ripple EffectThe benefits of these systems go far beyond the school walls. By reducing dependence on external water sources, these schools serve as examples for the broader community, showing how simple, replicable interventions can address both environmental and social challenges. The restored aquifers benefit surrounding neighborhoods, while the students become ambassadors for water conservation, taking these lessons home to their families.A Vision for the FutureWith the success of these 16 campuses, the Marico Eco Campus Project paves the way for scaling up sustainable water management practices in more schools and community spaces. The vision is clear — empowered children, water-secure communities, and a future where sustainability is second nature.
New Arrivals: Handwoven Water Hyacinth Planter Covers in Three Elegant Styles Posted on June 24, 2025June 24, 2025 by Divya Priya We’re thrilled to introduce the newest addition to our Eco Tholi (Water Hyacinth Craft Products)p collection — handcrafted water hyacinth planter covers, now available in three beautiful styles! From invasive aquatic weed to woven wonder, each planter is a story of transformation — blending sustainable living with rural craftsmanship. As more of us welcome plants into our homes, offices, and workspaces, planters have become more than just containers — they’re part of our interior aesthetic. These water hyacinth planter covers offer an eco-friendly and earthy alternative to plastic or ceramic pots. They breathe naturally, are durable, and add a soft, textured warmth to any corner. We have crafted 3 unique styles, each style is handmade by women artisans trained through our water hyacinth livelihood initiative. The designs reflect both function and form, catering to varied aesthetics: Classic Round – Smooth, seamless curves make this an elegant fit for lush indoor plants. Straight Square – Sleek and bold, it complements modern interiors with sharp geometry. Tapered Square – A unique twist in structure, it narrows at the base, creating a sculptural statement. Sustainability Woven In Made from locally harvested and sun-dried water hyacinth — a plant known to choke water bodies, now repurposed into something purposeful. Zero machine use, 100% handwoven. Offers livelihood to rural women and reduces ecological stress on our wetlands. Your Purchase Makes a Difference By choosing these handcrafted planter covers, you’re not just styling your space — you’re: Supporting women-led livelihoods Encouraging circular economies Contributing to the restoration of local water ecosystems Ready to style green the conscious way? Explore our new collection now at Auro Store or visit Aura Experience Store Let your plants rest in something beautiful — and meaningful. 🌿